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west elm Homepage and Marketing

Seasonal Style

With seasonal product lines and various promotional needs, maintenance and updates to the site required a tight coordinated effort across multiple teams.

With the new homepage came new needs to update and maintain the marketing messages. New canvases were created that allowed for more visually dynamic and interactive experiences. My job was to work with our buyer and marketing teams to determine the seasonal messaging, work with copywriters, photographers, and the catalog design team to secure assets, and then design, implement, and launch the marketing experience on the homepage. For interactive experiences, I worked in Flash to create animated sequences and designed the interactive elements.


Senior Production Designer