westelm Site Redesign


July 2008 – April 2011


San Francisco, CA


Senior Creative Internet Coordinator

One of the big trends in home furnishings around 2010 was the adoption of “green” and “hand-crafted” goods. With this pivot in brand messaging, there was a need to refresh the look and feel of the site, in addition to giving a more modern look that worked well on multiple devices. Working with the marketing team, brand team, and engineering teams, we launched a revamped west elm website that kept west elm at the forefront of eCommerce by allowing for mobile optimized transactions early in the live on the smartphone.