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Yahoo! Commerce

Role

Experience Designer

The Challenge

The automotive and home improvement industries are considered lifestyle industries for many. For those people, reading and watching videos about the latest cars or a DIY project inspires them.

Similarly, those shopping for a new vehicle or a new home sought more information about the cars they were shopping for or how to improve a home that is available on the market. This dynamic lends itself well to a content-to-commerce experience that married the vast content created by Yahoo editors to the ability to purchase the products featured. We explored what such an experience on the Yahoo commerce verticals (Homes, Autos, Travel, and Shopping) might look like.

Homes

For those coming to Yahoo Homes, we explored what type of content would bring people more often. People buy homes only once every few years, but people are constantly looking for ways to fix or improve their homes. So when it comes to articles that involve DIY projects, for example building a new deck, it would make sense to see instructions on how to build the deck, in addition to being able to purchase the materials.

Explorations on homepage layouts with different approaches and consumption models. Some explore higher content density, while other explore more utility.

3 screens. The first screen shows the final homepage with a stream of articles. The second screen shows an article page. The final screen shows a product page which can be accessed from an article, or by going to the “shop” section of the site.

Autos

Following the lead of Yahoo Homes, the Autos product sought a similar refresh for consistency across the overall Yahoo product line. With the content-to-commerce experience decided upon in the Homes product, we needed to design the shopping experience. This involved understanding how people shop for a vehicle and revamping the product pages to facilitate shopping patterns. The scope of the project did not include changing the architecture, so we looked to optimize the information

Visual mocks showing an exploration into the product pages for Autos. By re-prioritizing certain data points, the hope was to make  the decision between cars a bit easier. For example, with a sports car, a more important data point would be horsepower numbers, whereas a hybrid would spout fuel efficiency numbers.